Linkedin is the most powerful sales tool available to sales professionals today. There are three main components of LinkedIn, that if a business-to-business developer is underutilizing they are most certainly missing prime opportnities:
There is a significant shift in the way people are buying, which means we have to shift in kind with the way we are selling. The Internet changed everything. It used to be the only way a client could find out how we could help them was to engage us. Now, they Google. Prospects identify all the competition, research and come up with pros and cons lists and begin to form an opinion. An opinion either you can shape or your competition can. Studies have proven over and over again that a buying decision is made before a salesperson is even in the conversation.
Have LinkedIn or Social Selling questions or in need of leveraging LinkedIn for business development, brand amplification or thought leadership? I invite you to have a conversation. Whether or not we decide to do business together, I am confident that our call will be full of insights and actionable steps that can help you grow your business.