Export Your Connections & Back-up Your Profile & Activities on the New LinkedIn

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If you agree that your network is your net worth, it might make sense for you to back them up every once in a while. Although there are a few extra steps with the New LinkedIn, the new changes allows you to back-up much of your activity and profile content as well as your contacts. […]

10 TIPS from MY NEW BOOK The LinkedIn Sales Playbook

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  I am thrilled to announce that my new book LAUNCHED today! The LinkedIn Sales Playbook: A Tactical Guide to Social Selling – Included are 11 LinkedIn on-demand training videos (145 minutes worth of powerful webinars that will guide you to social selling success… really!) And, to celebration, I’d like to share 10 tips to […]

10 Ways to Get More LinkedIn Pulse Views, Likes, Comments & Shares!

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  We know that content is essential, so one of the biggest questions I hear is, how do I get more LinkedIn Pulse (blog post) Engagement? It is embedded into our sales and marketing psyche that relevant insights that make our buyers think differently about their current situation, company or industry is what it takes for them to want […]

5 Steps To Developing Great Content on LinkedIn That Directly Impacts Your Sales Efforts

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  Whether you consider yourself a good writer or not, chances are you are a good resource to your network, you have educational tips that can help your audience and brings real value. Often, the biggest challenge when writing content is identifying and articulating insights in away that gets the attention of your prospects and truly […]

5+ Powerful Resources to Not Just Say It on LinkedIn, But Display It!

Display It

They say a picture is worth 1000 words, and because we only have a small window to engage our audience on LinkedIn, why not make the most out of LinkedIn’s rich media and long-form posts. These offer you an opportunities to showcase your portfolio, share videos, display infographics, upload slideshows and so much more. The Challenge I […]

7 Ways to Get More LinkedIn Profile Views

LinkedIn Profile

Whether you are in sales, job search mode or just looking to grow your network, one of the tangible success measurements on LinkedIn is the number of views your profile is receiving on a daily or weekly basis. Website managers look at their traffic every single day, and are measured on the number of visitors. […]

Content Marketing – Why it Matters by Barbara Kaplan

Barbara Kaplan

All of us who spend time online – whether shopping, doing research, reading up in our areas of interest, making travel plans, following thought leaders, rating restaurants and movies, participating in social networks – as part of our daily activity, are creators and/or recipients of content marketing. Content marketing is the term du jour that […]