Social Selling with LinkedIn Explained

LinkedIn and Social Selling

Social Selling is a term that is spreading like wildfire. Koka Sexton, from LinkedIn says social selling is The Evolution of Sales. I agree completely; social selling has absolutely changed the sales process as we know it. I also see social selling as a revolution of and for the sales professionals. We are free from the mass cold calling, […]

A Dozen Dos and Don’t for LinkedIn Publications

LinkedIn Publications Dos and Don'ts

LinkedIn Publications is the best new social selling tool for anyone in a sales role. The key, however, is to use it well and the way it was designed to be used, as a content machine. Thought leadership is about educating the reader and is the key to gaining trust, attracting your target market and […]

LinkedIn’s Publishing Platform

post on linkedin

  LinkedIn is rolling out a publishing platform that levels the playing field. Whether you have access to blogging on a website or not – you can share your subject matter expertise right inside your LinkedIn profile. And, it could be simpler. Thought leadership is a key element to attracting and engaging qualified prospects. Often […]

10 Steps to Turn Your Touch Points into Trust Points

Touch Points to Trust Points

Since my first advertising class in college, I have heard it takes 7 touches to get a new client.  This was a number the direct mail companies would use, the radio sales executives, the local TV ads and even the “cold calling” experts. Now, that number has gone up, way up. I have read dozens […]

3 Ways to Prospect from Your Client’s LinkedIn Profile

Client Referrals from LinkedIn

Often when I talk with clients about their ideal prospects, 2 or 3 clients immediately come to mind. Beginning with these clients is a great way to develop and identify more companies and people like them in your target market. In fact, LinkedIn makes this so easy by offering these 3 powerful yet underutilized tools […]

10 Steps to Writing Powerful Blog Posts

How to write a blog post

Blogs have never been more important in marketing and sales as they are today. It is critical that we brand ourselves as though leaders and subject matter experts, and there is no better way to do that than through sharing your ideas, tips, education and strategies in quick easy to implement steps. Here are 10 […]

#1 Way to Prospect in Linkedin Groups

Just posting content into groups is valuable, but delivering your content directly to your target market is even better. When you share your blog, an educational article or watch a video it positions you as a thought leader and subject matter expert. Make  sure your viewers walk away from your content feeling that it was time […]

Leverage LinkedIn’s Advanced & Saved Searches

Leverage LinkedIn’s Advanced & Saved Searches The Advanced Search There are many ways to leverage advanced searches, and we urge you to spend some time exploring here. This is the quintessential “working smarter not harder.” Advanced Search quickly lets you know who in your warm market knows whom you want to meet. The prospecting power when leveraging […]