7 Ways to Search Engine Optimize Your LinkedIn Profile.

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Being found on LinkedIn for what you do is really important, but even more important is being found on Google because of LinkedIn. Because LinkedIn is in the top 5 sites that Google indexes (YouTube, Wikipedia, Facebook, Twitter and LinkedIn) leveraging that power is pretty awesome. Before you begin, make sure you know the keywords […]

The 10 LinkedIn Settings Professionals Need to Update Now!

The 10 LinkedIn Settings Professionals Need to Update Now!   LinkedIn has default settings on your account that you may not be aware of; settings that may actually effect the way your audience views you, the ability for them to easily connect with you and your overall business development efforts. You’ll find your settings on […]

Why LinkedIn Sales Navigator is Becoming a Must Have Sales Tool

  September 13-14th was LinkedIn’s annual Social Selling Conference, Sales Connect – and I had the fortune of attending. There were dozens of incredible speakers that shared mind blowing data, where the sales and sales enablement space is moving and where LinkedIn is headed now through 2017. And although I could write an entire book […]

10 SEO Tricks to Get Found on LinkedIn

  Getting found by your buyers through online search is a powerful way to get in front of people you wouldn’t even know were in the market. The key to people finding you is through Search Engine Optimization (SEO), the process of affecting the visibility of a website or a web page in a web […]

NEW FEATURE: How the New LinkedIn Inbox Helps You Get More Engagement

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NEW FEATURE: How the New LinkedIn Inbox Helps You Get More Engagement As LinkedIn continues to change the UX (user experience) there are some things that have a significant impact on workflow, and this is a good one. Over the years I have had to put hacks in place to make sure I engage with every […]

You Can Lead a Rep to LinkedIn but You Can’t Make Them Use It.

You can lead a Rep to LinkedIn but you can’t make them use it…unless they know the right activities and messaging that converts connections to qualified conversations and opportunities. I talk with thousands of sales leaders and one thing I hear consistently over and over again is, “I tell my team to use LinkedIn, but they aren’t getting […]

Use PowerPoint to Stand Out on LinkedIn, Twitter and Beyond

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Graphics Attract! But finding one that tells the story you want others to see, and then getting permission to use it can be a hassle. So, make your own. Create a visual quote or image that can either go along with a link, call-to-action or simply a stand-alone, using PowerPoint is fast and easy – […]

7 Ways to Show Your Love to Your LinkedIn Connections

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  If you are in business development, your LinkedIn network is priceless. It is filled with strategic alliances, networking partners, colleagues, collaborators, vendors, referral sources, clients, future buyers, employees, future employees potential employers, and more. Whether you are tapping in to your network now, or may need to in the future, acknowledging how much they […]

Value vs. Credibility on LinkedIn – Do you have both? And why it matters!

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  I attended a Blab with Roy Montero the other day and this was the topic; Value vs. Credibility. Initially I scratched my head and thought. “Isn’t it the same thing?” But after a couple of minutes of intent listening the light bulb went off, I got it! There is a huge difference between the two. Let’s define them: […]