Social Selling with LinkedIn Explained

LinkedIn and Social Selling

Social Selling is a term that is spreading like wildfire. Koka Sexton, from LinkedIn says social selling is The Evolution of Sales. I agree completely; social selling has absolutely changed the sales process as we know it. I also see social selling as a revolution of and for the sales professionals. We are free from the mass cold calling, […]

A Dozen Dos and Don’t for LinkedIn Publications

LinkedIn Publications Dos and Don'ts

LinkedIn Publications is the best new social selling tool for anyone in a sales role. The key, however, is to use it well and the way it was designed to be used, as a content machine. Thought leadership is about educating the reader and is the key to gaining trust, attracting your target market and […]

10 Steps to Turn Your Touch Points into Trust Points

Touch Points to Trust Points

Since my first advertising class in college, I have heard it takes 7 touches to get a new client.  This was a number the direct mail companies would use, the radio sales executives, the local TV ads and even the “cold calling” experts. Now, that number has gone up, way up. I have read dozens […]

Apply Now for LinkedIn’s Publishing Platform

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LinkedIn is rolling out a publishing platform that levels the playing field. Whether you have access to blogging on a website or not – you can share your subject matter expertise right inside your LinkedIn profile. And, it could be simpler. Thought leadership is a key element to attracting and engaging qualified prospects. Often the […]

LinkedIn’s Company Product & Service Pages are Dead, Long Live Company Showcase Pages

How to create a Showcase Page

  LinkedIn’s Product & Service Pages have been a staple on Company Pages for a few years now, and have been very helpful in describing your company’s offerings as well as recommendations. But as of April 14th, they will no longer be supported. Let’s not dwell on the past, Showcase Pages are here! These pages […]