Friends Don’t Let Friends Drive…Their Brand Marketing

Marketing Don'tsBy Sunny Beth White, Xavier Creative House

Would you let your friend extract a tooth or set a broken bone?   The answer should be no, unless you are on an episode of survivor.  Your company’s brand marketing is no different.  It might seem simple enough for an artistic type to draw a picture for your logo, but in the end, marketing a product, service or company is a concerted effort filled with details and nuances best left to a professional creative shop.

Your brand creates a first and lasting impression for your customer.   A professional graphic designer can help your business stand out and look polished and professional with a brand identity that includes:

  • Original logo designs and custom fonts
  • Creative that is pulled through with coordinated designs for collateral
  • Backdrops, headers and images for on-line selling platforms
  • Website pages that make your business offering attractive and memorable

All imagery that is published concerning your business impacts your professional persona and influences the buying patterns of current and perspective customers.  It could actually cost you money to use an incomplete or incompetent brand.  If you still think that paying for branding is too much of an investment we recommend, Design is a Job http://www.amazon.com/Design-Is-Job-Mike-Monteiro/dp/1937557049.  This paperback is a quick read that describes the value and intricacies of brand marketing in terms we can all understand.  More insights and great brand stories at:

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Twitter: @XavierCreative

Website: www.xaviercreative.com