LinkedIn is the most powerful sales tool available to sales professionals today. There are three main components of LinkedIn, that if a business-to-business developer is underutilizing they are most certainly missing prime opportunities:
Full Day LinkedIn and Social Selling for Business Development
Search Engine Optimize Client Centric Profile – Whether you are actively using LinkedIn or not, clients, prospects, and strategic alliances are seeing your profile. 9 out of 10 times you hand a business card to someone, they are directed to LinkedIn before they even get to your website. What is your profile saying about you? How are the profiles of your team members representing your company?
In this program, your team will develop a “client centric” engaging profile that will brand you as the subject matter expert in your field. We walk you through critical ingredients, including development of key search words and phrases. As a result, when prospects look for your products and services, it is your team that is showing up on LinkedIn and Google.
Leveraging the LinkedIn Network for Referrals – In most sales, it is warm introductions and referrals that truly drive new business. Talented sales professionals are consistently asking for referrals from their strategic alliances and clients, but often the requests never comes to fruition. In this program, we will cover how to identify contacts you want to meet through a “who knows who” connection based introduction. Through advanced and saved searches of companies and individuals, we will demonstrate how to pinpoint decision makers in your network. As a result, this will quickly grow your team’s sales pipeline with qualified opportunities.
Thought Leadership and Spearfish Marketing – LinkedIn’s publication feature for blogging is one of the most powerful tools to attract and educate influencers and decision makers. This program will cover how to create content that gets your prospects’ attention even before you begin the sales process. This ultimately builds value and trust into the brand of your company while educating your prospects about your unique solutions.
The team will walk away with exactly what to do on a daily and weekly basis in order to proactively engage prospective decision makers.
Our clients have significantly increased their pipeline with qualified leads, reduced their sales cycle time and ultimately closed more business.
Full Day Class Agenda
8:30-9:00 Laptop and Tablet Set-Up
9:00-9:30 Expectations and Overview
9:30-10:30 Develop a Search Engine Optimized Client Centric Profile
10:30-10:45 Mid Morning Break
10:45-11:15 Complete Profiles and Pull some up to Review
11:15-12:00 Engaging Connection Requests and Who’s Viewed Your Profile*
12:30-1:30 Identifying Decision Makers & Target Companies & Asking for Introductions*
1:30-2:15 Leveraging Client and COIs for Referrals (Template)
2:15-2:30 Mid Afternoon Break
2:30-3:15 Advanced and Saved Searches for Target Prospects*
3:15-4:00 Writing Publications
4:00-4:30Join Groups and Engaging Targeted Prospects with Content*
4:30-4:45Q&A and Wrap Up
Classes range from 1 hour to 2 days and private classes are customized to your company. They are delivered both in person and virtually:
In-Person Training – SSL’s LinkedIn classes are designed to not just train your team on how to use LinkedIn but to offer them all the tools to truly leverage so that they get results. Every participant will leave with SMART goals, a plan of action, script templates and the ability to start implementing the strategies immediately.
1-10 Week Webinar Series –SSL’s webinars are offered on-demand virtual courses and private weekly series webinars to companies. This is a wonderful way to get your team engaged and have accountability weekly or bi-weekly. They will have the opportunity to ask questions and develop their skills and habits to be successful. Topics Include but are not limited to:
- The Extreme Profile Makeover
- Spear Fish Marketing
- Bridging Real Life Relationships with LinkedIn
- Harness the Power of Who You Know
- Use Videos/Blogs/Online Resources to Create A Lead Capture Program
- How to use LinkedIn’s premium version effectively and productively
Keynote Speaking – LinkedIn is one of the hottest topics for sales professionals today. Our dynamic trainers are a perfect motivator for sales conferences and national meetings. Not only is it fun and engaging but it is relevant and has a substantial ROI.
Coaching & Accountability – Social Sales Link’s coaching program helps sales professionals build and implement their LinkedIn and sales activity plan as well as ensure that they are hitting their objectives. This is a great supplement to a sales manager’s role or business owner who is looking to take the team to the next level.
Ask us about LinkedIn for Recruiting and Job Seeking Programs
To learn more or schedule your class please call 888.775.5262 or EMAIL US.