Three Ways LinkedIn is Upping its Engagement Game
A couple of weeks ago I had the honor of speaking at Global Entrepreneurship Week Lexington (GEWLEX) 2018 on a LinkedIn-related panel. One of the topics that came up was about engagement on LinkedIn. My quote of mine from one of the GEWLEX videos sums up my feelings...LinkedIn Stories: Three Things to Know
If you haven’t heard, LinkedIn is testing a “Stories”-like addition to its mobile app (here’s a TechCrunch piece that fully explains it). It’s actually for college students only (as of now) and is being called “Student Voices.” But the TechCrunch piece says LinkedIn...What Sales Pros Need in Their LinkedIn Profiles
Most people who are on LinkedIn have profiles that mirror their resumes. Their profiles might include some kind of photo of them, a headline that contains their current title and company, and content that’s focused on their accomplishments. For most people… that’s...LinkedIn’s Social Selling Index: A Guide
A topic discussed (and even debated) in many sales department is the importance of LinkedIn’s Social Selling Index (SSI). Usually, the discussions center on how high one’s SSI is. That is a mistake. Without a doubt, the SSI is a “scorecard” of...Develop Content for Your B2B Buyer’s Journey (Part 2)
With the recent emphasis in the B2B sales world on social selling, some weaknesses in B2B-focused sales organizations are starting to show up. Some sales reps are now receiving training on the platforms and the strategies they need to be a successful social seller....Develop Content for Your B2B Buyer’s Journey (Part 1)
As 67% of business-to-business (B2B) buyers progress through their decision-making process before engaging with a sales rep, you need to grab their attention before you know they even exist. Ideally, your goal is to lead buyers to choose your solution with valuable...LinkedIn Sales Navigator: LinkedIn on “Steroids”
For many LinkedIn users I speak with at events, in training and coaching sessions, and even on LinkedIn via messaging or groups, the company’s Sales Navigator offering is a real mystery to them. Generally speaking, about half have heard of it but don’t know what it...LinkedIn Tips for Lead Generation that Will Knock Your Socks Off
Hubspot states: Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. What defines a lead? A lead is a person who has indicated interest in your...
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