by Brynne Tillman | Dec 8, 2019 | Templates
The number one question I get from my connections and clients is, “What do you do on LinkedIn?” So, I decided to spell it out – step-by-step. If you want to be successful at Master LinkedIn for Business Development, this daily routine might be...
by Brynne Tillman | Aug 22, 2019 | Tools
The LinkedIn Social Selling Index (SSI) is a score developed to quantify how well you are leveraging LinkedIn for social selling on a scale from 1 to 100. According to LinkedIn, social sellers create 45% more opportunities than peers with a lowers SSI, and they are...
by Brynne Tillman | Jul 31, 2019 | Templates
The number one question I get from my connections and clients is, “What do you do on LinkedIn?” So, I decided to spell it out – step-by-step. If you want to be successful at Master LinkedIn for Business Development, this daily routine might be...
by Bill Mccormick | Mar 6, 2019 | Nurture
Preparing for a trade show, convention or conference? I’m betting that LinkedIn isn’t very high on your to-do list. Here’s the thing, though. You can use LinkedIn effectively to amp up your sales-related activity at these events, to the point where...
by Bill Mccormick | Dec 5, 2018 | Sales Navigator
A couple of weeks ago I had the honor of speaking at Global Entrepreneurship Week Lexington (GEWLEX) 2018 on a LinkedIn-related panel. One of the topics that came up was about engagement on LinkedIn. My quote of mine from one of the GEWLEX videos sums up my feelings...
by Bill Mccormick | Nov 28, 2018 | Profile
If you haven’t heard, LinkedIn is testing a “Stories”-like addition to its mobile app (here’s a TechCrunch piece that fully explains it). It’s actually for college students only (as of now) and is being called “Student Voices.” But the TechCrunch piece says LinkedIn...
by Bill Mccormick | Nov 14, 2018 | Profile
Most people who are on LinkedIn have profiles that mirror their resumes. Their profiles might include some kind of photo of them, a headline that contains their current title and company, and content that’s focused on their accomplishments. For most people… that’s...
by Bill Mccormick | Oct 31, 2018 | Sales Navigator
A topic discussed (and even debated) in many sales department is the importance of LinkedIn’s Social Selling Index (SSI). Usually, the discussions center on how high one’s SSI is. That is a mistake. Without a doubt, the SSI is a “scorecard” of...
by Bill Mccormick | Oct 23, 2018 | Nurture
With the recent emphasis in the B2B sales world on social selling, some weaknesses in B2B-focused sales organizations are starting to show up. Some sales reps are now receiving training on the platforms and the strategies they need to be a successful social seller....
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