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Connections 101: Best Practices

Connections 101: Best Practices

 belowMaking connections on LinkedIn is the foundation of building a strong professional network. There are a few key areas to focus on when connecting with new people, and in this LinkedIn post below we will dive deeper into how to connect on the desktop: Who should...

VIDEO – Getting Introductions into Targeted Accounts

VIDEO – Getting Introductions into Targeted Accounts

UNEDITED TRANSCRIPTION: How much of your business is coming from referrals and introductions from your existing connections? I've been talking a lot about social proximity lately, and the ability to identify who in your network and help you gain access to targeted...

Increase LinkedIn SSI Sore and Increase Your Business

Increase LinkedIn SSI Sore and Increase Your Business

The LinkedIn Social Selling Index (SSI) is a score developed to quantify how well you are leveraging LinkedIn for social selling on a scale from 1 to 100. According to LinkedIn, social sellers create 45% more opportunities than peers with a lowers SSI, and they are...

What is Your LinkedIn Proximity to Your Targeted Buyers?

What is Your LinkedIn Proximity to Your Targeted Buyers?

 The old saying goes, "It's about who you know..." well, it's the new saying too.  Social proximity is about understanding who is in your existing network and/or is a sphere of influence and leveraging those relationships to gain access to targeted buyers. While there...

4 Productive LinkedIn Tips for August

4 Productive LinkedIn Tips for August

August can sometimes be a slow time in business, but it can be a GREAT time to work on your LinkedIn Presence and activity!   With 4 more weeks left of summer, here are 4 LinkedIn Tips for Summer!   Complete one each week so you can go into September on the...

The LinkedIn Long Game: Content and Engagement

The LinkedIn Long Game: Content and Engagement

Two weeks ago we looked at the “LinkedIn Short Game” all centered around finding new clients.  The term ‘short game’ comes from the idea of fast results, using the search feature on LinkedIn to find new prospects and identify who in our network can help make...

The LinkedIn Short Game: Finding New Clients

The LinkedIn Short Game: Finding New Clients

In part one of this series I want to talk about what I call the LinkedIn Short Game.  This is identifying potential clients and engaging them in your sales process. Next week, we’ll look at the LinkedIn Long Game, which is more about engagement thru social media and...

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