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Attract, Teach & Engage with LinkedIn

Attract, Teach & Engage with LinkedIn

"By 2020, 30% of B2B transactions will be influenced by LinkedIn”- quote from Gartner’s October Sales Conference. That is, on the surface, a very broad quote.  I mean what does ‘influenced’ mean?  Well, I think as long as we’re talking in broad terms we can say that...

Three Ways LinkedIn is Upping its Engagement Game

Three Ways LinkedIn is Upping its Engagement Game

A couple of weeks ago I had the honor of speaking at Global Entrepreneurship Week Lexington (GEWLEX) 2018 on a LinkedIn-related panel. One of the topics that came up was about engagement on LinkedIn. My quote of mine from one of the GEWLEX videos sums up my feelings...

LinkedIn Stories: Three Things to Know

LinkedIn Stories: Three Things to Know

If you haven’t heard, LinkedIn is testing a “Stories”-like addition to its mobile app (here’s a TechCrunch piece that fully explains it). It’s actually for college students only (as of now) and is being called “Student Voices.” But the TechCrunch piece says LinkedIn...

7 Ways to Say Thank You on LinkedIn for Thanksgiving

7 Ways to Say Thank You on LinkedIn for Thanksgiving

What does Thanksgiving mean to you? Thanksgiving is a day that has no religious boundaries, political views or any underlying message that may contradict one's ethos over another. Thanksgiving is a day to recognize the goodness in our lives, to be grateful for family...

What Sales Pros Need in Their LinkedIn Profiles

What Sales Pros Need in Their LinkedIn Profiles

Most people who are on LinkedIn have profiles that mirror their resumes. Their profiles might include some kind of photo of them, a headline that contains their current title and company, and content that’s focused on their accomplishments. For most...

Running the First Social Selling Insights Call

Running the First Social Selling Insights Call

You've leveraged LinkedIn to get warm introductions from clients and centers of interest. You've connected with them on LinkedIn and shared content that resonates with them. You have sent a welcome message offering insights on an introductory call, and they booked it....

LinkedIn’s Social Selling Index: A Guide

LinkedIn’s Social Selling Index: A Guide

A topic discussed (and even debated) in many sales department is the importance of LinkedIn's Social Selling Index (SSI). Usually, the discussions center on how high one's SSI is. That is a mistake. Without a doubt, the SSI is a "scorecard" of how well a LinkedIn...

Optimize the New LinkedIn Experience Section

Optimize the New LinkedIn Experience Section

LinkedIn has recently updated the way your roles appear in your current experience making this feature conducive to highlighting relevant content that resonates with your readers. In addition to all the roles/positions you have held you can now add: Product and...

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