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The LinkedIn Long Game: Content and Engagement

The LinkedIn Long Game: Content and Engagement

Two weeks ago we looked at the “LinkedIn Short Game” all centered around finding new clients.  The term ‘short game’ comes from the idea of fast results, using the search feature on LinkedIn to find new prospects and identify who in our network can help make...

The LinkedIn Short Game: Finding New Clients

The LinkedIn Short Game: Finding New Clients

In part one of this series I want to talk about what I call the LinkedIn Short Game.  This is identifying potential clients and engaging them in your sales process. Next week, we’ll look at the LinkedIn Long Game, which is more about engagement thru social media and...

The New LinkedIn Profile Experience: Mobile and Desktop

The New LinkedIn Profile Experience: Mobile and Desktop

TRANSCRIPTION BELOW We're all together. Brynne Tillman I’m thrilled to have the three of us in the same room, it doesn't happen often. So when it does know, it's really exciting. Bill McCormick So we're in the pyramid club in Philadelphia, and we're here to give you a...

Should You Connect to Your Competitors on LinkedIn?

Should You Connect to Your Competitors on LinkedIn?

One of the biggest questions I get when training sales teams, is "should I connect with my competitors?"  My response is typically these 2 questions, "Do you agree with the old adage keep your friends close and your enemies closer?" and "Are you leveraging...

Three Mistakes You’re Probably Making on LinkedIn

Three Mistakes You’re Probably Making on LinkedIn

LinkedIn launched in May of 2003. That means it's 16 years old this month. As with most any teenager, it's had fits and starts throughout its growing years. One of the aspects LinkedIn advocates is self-promotion (like a lot of teens who access social media nowadays)....

Don’t “Hack” LinkedIn with Automated Apps

Don’t “Hack” LinkedIn with Automated Apps

LinkedIn is a professional network that, when used correctly, just might be the most powerful business development tool available to us today. But just like every other amazing tool, there are lots of entrepreneurs trying to hack the system. A common hack used by some...

LinkedIn Sales Navigator: Three Changes We Like

LinkedIn Sales Navigator: Three Changes We Like

LinkedIn's Sales Navigator is in the process of undergoing some changes. If you or your company uses Sales Navigator, chances are you might be seeing them. LinkedIn is doing a slow roll-out of the new features across its SalesNav user base. If you're not seeing them,...

LinkedIn’s My Network Page and Your Connections

LinkedIn’s My Network Page and Your Connections

It's a situation (or problem, depending on your point of view) for most any LinkedIn user: gaining quality LinkedIn connections.In our monthly video, we'll show you how to manage the invitations and connection requests you receive from other LinkedIn members. Remember...

How is LinkedIn Like a Gym Membership?

How is LinkedIn Like a Gym Membership?

I can remember talking to a potential client about helping them use LinkedIn in their business development efforts. The reply was something like, “Oh, we’re paying LinkedIn to train us.” Now, the last thing I want you to think is that I’m trashing LinkedIn. Without...

Springtime is LinkedIn Building Time

Springtime is LinkedIn Building Time

It's springtime, which means two things. One, the weather is getting warmer. Two, summer is next up on the calendar. While we're enjoying the springtime weather, for many salespeople summer signals the start of the "summer doldrums." A lot of people, especially the...

Optimize LinkedIn for Sales Pre-Call Planning

Optimize LinkedIn for Sales Pre-Call Planning

Your buyers are researching solutions. They spend hours Googling and searching the web prior to any conversation they have with you, and they expect that you are doing the same due diligence on them. The questions I hear most often are...

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