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5 Myths of Social Selling

5 Myths of Social Selling

Do you know what social selling is?  It’s a moving target, I’m afraid.  In our current technology-rich world, many times new technology -- and the ways we use that technology -- out-pace definitions as well as standardized uses of said technology. One...

Social Selling in the New Age of the Channel

Social Selling in the New Age of the Channel

After reading the insightful article written by Jay McBain in the Channel Executive Magazine, it appears that the traditional "partner-centric ecosystem" sales model is becoming outdated. Today, "there is no account ownership." Instead, there are "account...

Trade Show & Convention Success with LinkedIn

Trade Show & Convention Success with LinkedIn

Preparing for a trade show, convention or conference? I'm betting that LinkedIn isn't very high on your to-do list. Here's the thing, though. You can use LinkedIn effectively to amp up your sales-related activity at these events, to the point where you'll be much more...

The Four Acts of LinkedIn

The Four Acts of LinkedIn

When I talk to most people about LinkedIn, I get a pretty consistent response.  Everyone gives some version of, “I have a profile, but I don’t use it much” or “Why should I be on LinkedIn, I’ve got a job” or “I have no idea how to use it”. There’s a very old...

LinkedIn for Real Estate Agents? Absolutely!

LinkedIn for Real Estate Agents? Absolutely!

In all of the articles I’ve read about using social media in the real estate business – be it residential or commercial – one network that’s not really discussed a lot is LinkedIn. It should be. In fact, it should be a big part of a real estate agent’s or broker’s...

Mobilize Your Networking with LinkedIn

Mobilize Your Networking with LinkedIn

If you’re like me and you attend a decent number of networking events, you probably make sure you load yourself up with your business cards. You likely take your mobile phone or device with you as well. Did you know that your phone can be as valuable, if not more so,...

Attract, Teach & Engage with LinkedIn

Attract, Teach & Engage with LinkedIn

"By 2020, 30% of B2B transactions will be influenced by LinkedIn”- quote from Gartner’s October Sales Conference. That is, on the surface, a very broad quote.  I mean what does ‘influenced’ mean?  Well, I think as long as we’re talking in broad terms we can say that...

Three Ways LinkedIn is Upping its Engagement Game

Three Ways LinkedIn is Upping its Engagement Game

A couple of weeks ago I had the honor of speaking at Global Entrepreneurship Week Lexington (GEWLEX) 2018 on a LinkedIn-related panel. One of the topics that came up was about engagement on LinkedIn. My quote of mine from one of the GEWLEX videos sums up my feelings...

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