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I received a group message along with 27 others, some of them the top LinkedIn experts in the world. The message read:

How are you? I would like to introduce you to Michael LastName. https://www.linkedin.com/in/namehere. (this was of course hyperlinked) – That was it!

Back in the day, LinkedIn allowed you to blind copy connections, so, in that case it might not have been so taboo. But today’s messaging doesn’t allow for blind copy; everyone on the list sees one another and notifies each person every time someone responds or leaves the conversation… quite annoying to many. So clearly in this scenario, LinkedIn Group Messaging is… BAD!

As a LinkedIn trainer I was compelled to respond with a private note:

Hi Name,

I appreciate you helping your colleague get connected – but a group message with no context may not be the most successful way to get a response from key people. Because I teach LinkedIn best practices, I would love to offer a more effective way, I hope you don’t mind.

Copy your friend and each one of us in a personal message.

____________

Brynne, please meet Michael,

I recently had a wonderful conversation with Michael regarding his business and how he helps people XXX. He shared with me BIG INSIGHT and how he is truly making an impact on his clients’ lives. I don’t know if you are looking for XXX, but I highly recommend that you connect with Michael and even consider taking his call, I believe it will be well worth your time.

Michael will reply to this message to set up a time to talk, and will be sending you a connection request.I would love to hear how it goes.

____________

If she follow this advice, Michael would see a much higher rate of engagement and, if he really is great, she will begin to build a reputation as a connector within her network.

In this personal introduction scenario, when making personal introductions, LinkedIn’s Group Messaging… GOOD

FYI – Her response was that she didn’t have the time to introduce Michael to each person and if they wanted to use his services they would. Sadly, this is not a best practice, and if she was truly are a connector, she’d invest the time to make a few targeted and personalized introduction rather than a unpersonalized group message.

There are other good group messaging usages for internal communication, connecting mastermind groups or networking groups, a “listserve” type of communication or even for a share group where blog authors can drop new publications for others in the group to share to their social networks. Just remember everyone see everyone else and they are notified ever time someone responds, so make sure you have permission from all the parties before you use it this way.

As a recipient of a group message you can mute the message or leave it at any time.

So in short, use LinkedIn’s group messaging wisely.

I would love to hear your group messaging stories – please share in comments below!

JOIN US FOR THIS WEEKS WEBINAR:

The new LinkedIn user experience is now fully rolled out, and things have changed. You may have noticed that your profile looks very different nowadays. So it is vital that you update it to best represent you and your company within the “new” LinkedIn parameters.

Join PeopleLinx Chief Learning Officer Brynne Tillman and Social Sales Strategist Sally Jo Lamont for a 30-minute LIVE Webinar, where you’ll learn to develop (or re-develop) a powerful LinkedIn profile that’s designed to attract, teach and engage your targeted buyers and convert them to connections and phone calls.

In our Webinar, you will learn:

  • How to design a banner that looks great on desktop and mobile views
  • Develop a summary that has you standing out as a thought leader and subject matter expert
  • Design your job description to express how you work with your clients rather than your accomplishments
  • Add projects, case studies, and publications
  • … and more

You’ll also be able to ask questions of Brynne and Sally Jo… LIVE!

RESERVE YOUR SEAT NOW!

When: Wednesday, March 22, 1:00 – 1:30 PM ET

Trainers: Brynne Tillman, PeopleLinx Chief Learning Officer Sally Jo LaMont, PeopleLinx Social Sales Strategist

Can’t make that day or time? Sign up anyways, and we’ll send you access to the ON-DEMAND version of the Webinar once it’s ready.