by Bill Mccormick | Oct 17, 2018 | Nurture
As 67% of business-to-business (B2B) buyers progress through their decision-making process before engaging with a sales rep, you need to grab their attention before you know they even exist. Ideally, your goal is to lead buyers to choose your solution with valuable...
by Bill Mccormick | Oct 9, 2018 | Sales Navigator
For many LinkedIn users I speak with at events, in training and coaching sessions, and even on LinkedIn via messaging or groups, the company’s Sales Navigator offering is a real mystery to them. Generally speaking, about half have heard of it but don’t know what it...
by Brynne Tillman | Oct 3, 2018 | Nurture
Hubspot states: Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. What defines a lead? A lead is a person who has indicated interest in your...
by Bill Mccormick | Sep 25, 2018 | Nurture
A couple of weeks ago I learned about something called the “recency effect.” And after I studied it for a bit, I realized that a lot of what is done in both social selling and sales in general can be tied to it. Here’s the definition: The recency effect is an order of...
by Bill Mccormick | Sep 12, 2018 | Nurture
Most salespeople know what a sales funnel is and how it works. For those outside of sales who don’t, the sales funnel details to the buying process that salespeople and companies lead potential buyers through when selling their products and/or services. We can use the...
by Bill Mccormick | Aug 27, 2018 | Nurture
It’s no secret that using social-selling techniques and strategies with LinkedIn and other social platforms is quickly becoming the norm nowadays in attracting B2B sales prospects. You really can’t get around not using social selling in B2B sales anymore,...
by Brynne Tillman | Aug 24, 2018 | Nurture
Social proof is, in the social selling world, the ability to be influential to a targeted audience where they see you as a thought leader and subject matter expert simply by what they read about you online, primarily on social platforms. Ultimately, it is gaining...
by Brynne Tillman | Aug 8, 2018 | Nurture
There are so many ways to leverage LinkedIn, that deciding what activities provide the highest ROI on your time is a challenge. Often sales professionals get lost down a rabbit hole and spend too much time on activities that have no pay-off. Although this may not be a...
by Brynne Tillman | Jul 18, 2018 | Nurture
I believe we should treat LinkedIn’s Who’s Viewed Your Profile like Caller ID, and it should be checked every day. Just like we check our email and voicemail, we should take a look at who has been checking us out on LinkedIn. They visited your profile for a...
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