What Every Marketing Professional Should be doing on LinkedIn
LinkedIn is one of the most powerful marketing tools available to us today. Most marketing professionals are not leveraging LinkedIn’s true power to get your message infront of people they didn’t even know they didn’t know. The key is that your blog lives on your website and at the bottom of the blog there is a call to action such as to learn more, to join our newsletter, for a free consultation or register here links. If you have a solid blog and you are looking to drive targeted traffic to your website, try these 3 tips:
1. Join the maximum of 50 groups in LinkedIn- and make sure they are groups where your prospects are hanging out -NOT your competition. Many times we join industry related groups – but they are not our prospects.
2. The headline or title of your blog needs to attract your target market. In fact, if you use the title of your prospect in the blog title they are much more likely to click through it.
3. There are only 2 types of people that we can send direct messages to from the free account, our 1st connections and shared groups members. This is a great opportunity to get your blog in front of your targeted audience. When in a LinkedIn group – click on members and put the title of your prospect in the search box in the top left corner – and search. You now have a list of your ideal prospects that you are not currently connected to that you can share your blog with.
CLICK HERE to Watch 5 LinkedIn Video Tips so You NEVER have to Cold Call Again!